The number one Twitter obstacle for Tweeters everywhere is not necessarily the fail whale when a mind-blowing tweet comes to mind.
Members of the Twitter cult are having a difficult time finding the accounts most worth following with more to say than they ate a tuna fish sandwich today. Future Twitter changes will address this searching dilemma, said Robin Sloan, writer and media inventor for Twitter.
Over the next year, he said, Twitter will explore ways to enable eager Twitter followees to find the “good stuff.”
“One of the big challenges in Twitter is finding the lots of really cool and smart relevant people with accounts,” said Sloan.
Twitter receives 90 million tweets a day, which Sloan says is both good and bad for the company and its users.
Sloan’s favorite followers include Ezra Klein from the Washington Post and Ellen McGirt, a writer for the Fast Company Magazine.
On the JobOf course, my journalist background prompted me to ask the Twitter representative if the company was hiring. Turns out Twitter is indeed hiring, at a rapid pace even.
Each month the company hires about 30 people a month. Now the company stands with a social media army of 300.
“It’s crazy to have literally a new face everyday,” Sloan said.
Oddly, he said, the Twitter work environment resembles the site itself. He trades e-mails more times a day than he can count and he senses a great sense of transparency, he said.
“I have found the culture of communication at Twitter really open and fast pace,” he said. “It’s a nice mix of code and content.”
Journalists TweetingWhile Sloan knew little about
Muck Rack, the hub for tweeting journalists, he did mention that it was valuable one-stop site for journalists looking for other professionals to follow based on their beats and interests.
“I think it’s more effective as a way to find people than anything else,” he said.
Muck Rack hosts a number of journalism Twitter accounts with a live feed in its home page and separates its tweets and users by beat, links, photos and location. It resembles other Twitter searching sites such as
Wefollow and
Tlists, said Sloan.
“What’s the appealing thing about the [Muck Rack] platform is that journalists can become real people,” he said.